Technology pervades our day-to-day activities, yet has not reached the same adoption rate in education settings. Educational adoption of social software technologies appears to be at the early-mid stage, using Roger’s Innovation Adoption Rate, perhaps between early adopters and early majority.
A recent survey by Pearson Publishing, "Social Media in Higher Education,” revealed that although faculty reported that social media has “value for teaching by over a four to one margin”, the actual class implementation of the tools was around 10%. Thus although there is a broad awareness of the social software technologies and their possible educational uses, the actual adoption rate is still low. (To see their Slideshow report, visit: http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010)
Educators need to embrace the emerging technologies to implement them into the learning activities. The new media offer new ways to encourage student interaction, support the constructivist approach to learning that individuals build on their previous knowledge, and also the social constructivist view which states we learn in community with others.
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